The importance of a Premium Domain Name

A domain name is the foundation of your Internet business, it  is a digital asset that offers global opportunities.  Investing in the correct domain name can make a huge difference to your online business and can often be the difference between success or failure. Having a memorable domain name may enable your customers to bypass the need to search and directly proceed to visit your website while creating your online business brand. 

Your domain name also has an impact on your search engine rankings, so the more basic and easily associated your domain name is with the products or services potential customers are searching for, the more likely you will rank higher in the search engine results.


A Premium domain name has the long term value of getting your business the search visibility required to display on the first page of the search engines which will convert your website traffic into repeat customers. Having a memorable, keyword-rich domain name will not only reduce your marketing and advertising costs, but will also boost your search engine rankings. Your customers will recognize your domain name as a credible and authoritative source for your industry and deliver your business a lifetime relationship. The brand you build online will keep working for you long after your most recent advertising campaign has been forgotten. 

This is why buying or leasing a Premium domain name can be so important to your business! 


What is a Premium Domain Name

A Premium domain name is a domain that has previously been registered and is now available for resale.  These types of domain names may also be called "aftermarket", "pre-registered", "pre-owned" or "secondary market" domains.  Attempting to purchase your ideal domain as a newly registered domain is virtually impossible, especially in the dot com arena.

A Premium domain name is a piece of Internet Property and should be considered as an asset rather than just a name.  Your business needs a name that people will notice, one that will set you apart from your competition.  Your domain not only defines your business, but your email address as well.  A prime website address will enhance your business and help you pay back your initial investment many times over. 

Premium domain names have increased in popularity over the past few years due to the limited availability of quality names.  Many of the word combinations have already been taken.  

Look through our inventory of Premium domains.  Buying the right domain name can help your business grow organically and give you the edge over your competitors.


Premium domains will usually have one or more of these characteristics:

  • Short number or characters
  • Simple words or phrase
  • Easy and unambiguous to say and recall phonetically
  • Memorable
  • Easy to spell
  • Easy to pronounce
  • Descriptive
  • Brandable
  • Keyword Rich
  • Specific enough to target a coveted demographic
  • Generic enough to do a number of concepts
  • Increasingly rare "dot com" domain

Our portfolio of domains is constantly changing.  Please visit us again if we do not currently have the perfect domain name for your business.